Dave Mattson returns to the Business Conference & Showcase! You don’t want to miss this extended power packed seminar. Sandler Selling System is considered America’s leader in corporate training and development. Dave is a dynamic trainer, speaker, author and consultant specializing in management, sales, interpersonal communication, team building and strategic planning.

Dave teaches you how to master management and sales. What steps should you be taking to properly manage your “prospect pipeline?” How do you successfully use the dimensions of accountability, training, coaching and mentoring to get the most from your sales staff? How do all the pieces fit together into a plan to make your ’08 sales great? What behaviors are needed to achieve these sales benchmarks? How can you be a proactive instead of reactive sales manager? Prepare yourself and your staff for a profitable year by attending this world-class caliber seminar!

Be a part of the 14th Annual ATHENA Award presentation as Women’s Network honors an individual who excels in their profession, contributes to the community and actively assists women achieve their full potential. Who will be the honoree in 2008? You have to attend to find out!

Keynote speaker Ed Lamont, a member of both the Dynamics of Selling and James K. Ruble Seminars faculties, reveals how to position yourself as the expert. Learn how the “write to sell,” “speak to sell” and “teach to sell” techniques can boost your reputation as the expert in your business or industry.

Doesn’t everyone like to buy from the expert in their chosen field? Buying from someone with expert knowledge gives the buyer a level of comfort and confidence. Traditional marketing methods typically don’t portray you as an expert, so how do you become viewed as one? In this breakout session, Ed will briefly review the strategy, then drill deeper into the core of the topic. You will leave with even more ideas and tips to make you the expert in the minds of your potential clients and customers.

What is the Missouri CORE Partnership? Where does this group focus their efforts? Why is our regional economic development a hot topic in mid-Missouri? Who is the Missouri CORE Partnership? What benefits for me and my community should I expect from this new coalition? How does the Missouri CORE Partnership plan to measure success? When should I expect to see some results from the Missouri CORE Partnership initiatives? Get the answers to all your Who, What, When, Where, Why and How questions about the newly formed Missouri CORE Partnership from this roundtable discussion and broaden your understanding of mid-Missouri’s economic vitality issues and initiatives.

You know how to be an expert, but how do you put your knowledge to work? In Ed Lamont’s third and final breakout session, you will learn how to deliver specific tools, tips and ways to take your expertise to the street. Discover how to effectively communicate and position your message as an expert, thus making your age and/or length of time as an expert irrelevant! In closing, specific resources for your on going support will also be provided.